Naming: how to sound inevitable, not invented

A great name feels like it was always there. A weak one feels like it was forced through a thesaurus at 2am. The difference is not creativity, it is restraint.

Three quick tests

Say it out loud on a phone call. Spell it without spelling it. Picture it as the only word on a sign. If it survives all three, you have something. If it needs a tagline to explain itself, keep going.